LEDhouse is operating the IGDA Lounge Pavilion in gamescom's Business Area — a fully managed base for meetings, demos, press and partner conversations. Have your meetings come to you.
The IGDA Lounge Pavilion
The IGDA Lounge is a curated networking hub in gamescom’s Business Area — a fully managed space for meetings, demos and press, without the cost or complexity of a standalone stand.
LEDhouse is operating and hosting the pavilion at gamescom 2026. Everything from stand construction and AV setup to catering, staffing and onsite technical support is handled for you.
Why gamescom
The World's Largest Games Industry Event
Gamescom is the single most important annual gathering for the global games industry. The Business Area is where deals are made, partnerships are formed and studios meet the press, platforms and publishers that matter.
357,000
Visitors from 128 countries at gamescom 2025
34,000+
Trade visitors in the Business Area
4,260
Accredited media and content creators from 56 countries
What's Included
Everything You Need, Handled
Every package includes access to a shared set of pavilion services and infrastructure, so your team can focus on meetings and demos rather than logistics.
MeetToMatch
Included MeetToMatch and gamescom Biz accounts for scheduling and networking.
All-Day Catering
Coffee, soft drinks and light food available throughout each day.
Pavilion Mixers
Access to networking mixers on the pavilion on Wednesday and Thursday evenings.
Branding & Showreel
Stand branding and your company or game trailer in the LED pavilion showreel.
Hosted Reception
English and German speaking reception staff to greet and direct your guests.
WiFi & Technical Support
Dedicated booth WiFi, onsite technicians and full technical support throughout.
Event Management
Full pre-event planning and onsite event management, including overnight security.
gamescom Listing
Individual company listing on the official gamescom website, plus shared lockable storage.
Packages
Choose Your Setup
All packages include access to the shared pavilion services listed above. Prices are exclusive of VAT.
Private Meeting Room — 3m × 2m
£8,500
55" 4K mounted screen · Logo on exterior door panel · 4 exhibitor passes · Ethernet available at extra charge
Private Meeting Room — 3m × 3m
£10,500
55" 4K mounted screen · Logo on exterior door panel · 4 exhibitor passes · Ethernet available at extra charge
Demo Station
£3,000
27" mounted monitor · Branding above screen · Ethernet cable · One stool · Lockable unit · 2 exhibitor passes · Managed media bookings with PressEngine included. £2,500 without media bookings.
Private Meeting Table
£3,000
Dedicated power under table · Logo on table · 2 exhibitor passes
Dedicated Bar Area
£1,500
Shared power points · Logo on bar · 1 exhibitor pass · IGDA members: £1,250 + VAT
Additional Options
Ethernet cabled internet: £350 · Graphics on one wall (mounted TV): £300 · Full graphics on all internal walls: £850 · Gaming PC: POA · Peripheral set (keyboard, mouse, headphones): £60. All prices exclude VAT.
Sponsorship
Sponsorship Opportunities
Align your brand with the IGDA Lounge through exclusive sponsorship activations. Limited availability — enquire early to secure your spot.
Evening Mixer
£1,500
Beer, wine, soft drinks and finger food. Dedicated branding during the mixer. Opportunity to make a speech and invite clients and contacts. 2 available.
Breakfast Sponsor
£1,000
All 3 days. Pastries, fruit and yoghurts. Dedicated branding during breakfast service. 1 available.
Lunch Sponsor
£1,000
All 3 days. Pizzas and snacks. Dedicated branding during lunch. 1 available.
Coffee Sponsor
£1,000
All 3 days. Branded coffee cups with dedicated branding. 1 available.
Fun Zone — Seated Driving VR
£3,000
Two moving VR chairs with Oculus headsets. Large gameplay screen. Dedicated branding in VR area. Optional competition mechanic. 1 available.
All sponsorship prices exclude VAT. Contact Alexa Turness to discuss availability and bespoke options.
Media Bookings
PressEngine Managed Media Bookings
PressEngine offers a managed media booking service that connects exhibitors with press, content creators and influencers before and during gamescom.
Outreach to 4,500+ opted-in press and content creators, integrated scheduling, pre-event questionnaires, attendee visibility and a check-in app for smoother onsite meetings. PressEngine has arranged hundreds of press meetings for clients including Amazing Seasun Games, Atari, IO Interactive, Owlcat Games, Plaion and Warner Bros.
Pavilion Preview
See the Layout
Watch a preview of the IGDA Lounge Pavilion layout and setup to see how the space is structured for meetings, demos and networking.
Why LEDhouse
LEDhouse delivers the IGDA Lounge Pavilion — from build and LED to catering and onsite support.
LED & AV Specialists
LED environments, exhibition technology and immersive event builds — delivered by an in-house team with almost 25 years in live events.
Games Industry Experience
16 years specialising in video games and technology events, from press and influencer launches to B2B and B2C gamescom booths.
Full Onsite Delivery
Dedicated onsite technicians, overnight security, hosted reception, catering and event management — from build-up to breakdown.
Get in Touch
Ready to Join the Pavilion?
Get in touch with Alexa Turness to discuss packages, sponsorship, availability or any questions about the IGDA Lounge Pavilion at gamescom 2026.
Alexa Turness
Senior Project Manager, LEDhouse
Alexa brings experience across Barrington Harvey PR, Ukie and UberStrategist. She established the UK Pavilion at gamescom while at Ukie, and 2026 marks her 14th year organising a B2B pavilion at the event. Her background spans press and influencer events, game launches, industry mixers and both B2B and B2C gamescom booths.